"Seedious"

This brand revitalization project was developed through CRAM!, the creative agency I co-founded with fellow graduates. I played a key creative role in shaping one of the proposed concepts: Seedious: an eco-punk exotic seed brand designed for the rebellious, nature-conscious individual. Rooted in DIY culture and anti-mainstream values, Seedious challenges conventional garden branding with grit and edge.

For this project, I helped to define the visual direction by building the mood board, curating a bold color palette, sourcing a punk-inspired typeface, and illustrating the brand’s logo. To amplify Seedious’ subcultural roots, I designed a series of collectible button pins to accompany each seed packet, positioning the brand as part of a lifestyle, not just a product. I also helped develop the brand’s core principles, ensuring its tone, visuals, and messaging authentically reflect its unconventional identity.